Campaign Overview: Inspired by seasonal textures and shapes, we’ll evoke summertime moments, juxtaposing products with seasonal and playful elements. We’ll create tactile visuals and please the senses by incorporating textures and shapes like sand, water, shells, and some unexpected ones. On-model photography will be styled minimally, with a focus on dewy skin because when it’s too hot for clothes, accessories take center stage, while still-life imagery will encapsulate summer vignettes.

Visual Concept: High contrast, large depth of field, breathy, airy, calm, soft, and streamlined. We aim to let textures and products shine in pairings. We’ll create graphic shapes with poses and props (and hair). 

Social Concept: Our goal is to create unexpected, stand-out content. We want to create content that scratches an unexpected itch and resonates with customers, to engage with the brand’s presence and return to our page for inspiration.